How to Tap IT’s Hidden Potential

March 21, 2008

The Wall Street Journal has an interesting article, How to Tap IT’s Hidden Potential. The article discusses how businesses can effectively use IT resources to help achieve a company’s desired goals. Your IT department doesn’t need to be an “endless money pit” that just takes away from the bottom line.

If you are interested in talking to one of our experienced professionals to see how your IT organization can be used more effectively, contact us and let us show you how we can help.


Simply put, top executives at most companies fail to recognize the value of IT. It can help a company transform data from its operations, its business partners and its markets into useful competitive information. It can be the source of profitable innovations in the way a company interacts with its customers and suppliers. But there is still a tendency to think of IT as a basic utility, like plumbing or telephone service.

In many industries, IT consumes a significant amount of capital expenditures and gross revenue. Though recent research has shown that managing IT well can significantly increase a firm’s profits and deliver substantially higher returns on IT investments, its potential is overlooked, and even its workaday application is often mismanaged.


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